BERNARD

Another reference that arouse from co-operation with the design department of MONOGRAM Design is the website production for the Czech family brewery BERNARD. This website was created to support the campaign of the alcohol-free beer FREE.

The website is enlivened with Flash features to support the entertaining character of the main campaign motive, which is the claim “with a clear head”. After the page is loaded, an intro welcoming the website visitor is displayed with a notice on the on-going competition.

The main function of the page is the user registration, which allows uploading of photos and participation in the competition. An additional function enables sending an e-mail to friends, which increases the number of page visits displayed in a separate counter.

With the help of the Virtual Hairdresser, the registered user can modify the uploaded photo according to the competition instructions, i. e. shave clean his/her head in line with the campaign motive. Next is a chart created by voting where the views of specific profiles are counted.